About
I’m Or Sela, founder of SELA LAB® — an architect, 3D artist, lecturer and fashion stylist creating AI-driven imagery and film for brands, campaigns and screen.
For over ten years I’ve worked in architecture and architectural 3D modeling, building a close eye for form, space, light, composition and detail. For more than seven years I’ve taught it too: spatial perception, composition, perspective, aesthetics, modeling, design software, AI, and thinking outside the box.
Fashion runs through all of it. I was the stylist at a fashion-focused gaming startup, the person who connected the product to fashion and aesthetics. Styling, trend research and visual culture are a daily part of how I think.
Today I bring all of this into AI image-making and film: concept, art direction, casting, styling and the final frame, across product films, storytelling, realism, fiction and fantasy. From product campaigns to imagined worlds, I’m drawn to ideas that feel unexpected, considered and full of character, and I care about the details that make an image feel complete.
- 10+ yrsArchitect · architectural 3D modeling & visualization
- 7+ yrsLecturer · spatial perception, composition, perspective, aesthetics, modeling, software, AI
- 3 yrsAI image-making · Midjourney
- FashionStylist at a fashion-focused gaming startup
- Art direction
- Concept development
- AI campaign imagery
- AI film & short-form video
- Product films
- Visual storytelling
- Realism · fiction · fantasy
- AI models & casting
- Styling & trend research
- Branding & visual identity
- Moodboards
- Creative decks & presentations
- Composition & spatial design
- AI image & video
- Midjourney (3 yrs) · Kling (1+ yr) · Higgsfield · ChatGPT · Gemini
- AI development
- Building custom creative tools with Claude Code
- 3D & architecture
- Revit · SketchUp · AutoCAD
- Image & design
- Lightroom · Canva
WhatImake
Campaign
imagery
Hero shots, lifestyle and editorial frames, flat lays and product scenes, ready for print and social.
AI models &
influencers
Consistent, realistic characters cast for your brand and carried through a full campaign.
AI
film
Product films, brand storytelling and short-form video. Realism, fiction and fantasy, built shot by shot in the same world as the stills.