Denim
& Rust
TypeSelf-initiated concept
ScopeFashion campaign imagery
RoleConcept, art direction, AI image & video
The concept
A clothing campaign built on two colours: washed indigo denim and a single rust orange.
Families, couples and kids, framed by flat blocks of colour that turn every portrait into a poster. Warm, close and a little windswept.
- 01Campaign imagery
- 02Graphic layouts & colour system
A self-initiated concept campaign.
Imagery
14
