LAX
Shoes
ClientLAX — leather shoe designer
LocationTel Aviv
ScopeWebsite imagery · UGC videos · Brand film
RoleConcept, art direction, AI image & video
The brief
LAX is a Tel Aviv designer of leather shoes. She asked for a full visual package: product imagery for the website, a set of UGC-style videos, and one realistic film showing the shoes in everyday life.
The film had to connect home, the market and the neighborhood: the shoe moving through a real day in Tel Aviv, close to the people who wear it.
- 01Website imagery
- 02UGC videos
- 03Realistic everyday-life film: home, market, Tel Aviv
Website imagery
01
