MIISTA

The concept

MIISTA makes shoes with character, so I gave it a sport to play. The campaign takes tennis, its courts, its whites and its rituals, and pulls it into something softer and stranger.

I designed a full brand world in MIISTA's burgundy and navy: custom felt tennis balls with an embroidered logo, a laced leather boot that reads half boxing, half court, and oversized pieces made from the same felt, from stacked blankets to a giant ball-striped sofa. Against them, a model in sculptural white silk sleeves, a sharp fringe and a steady stare.

The result sits between sport and fashion editorial: balls that float, boots that fly, and a court that feels more like a stage.

• 01Campaign & editorial imagery
• 02Product, prop & set design
• 03Concept film

A self-initiated concept campaign. Not commissioned by MIISTA.