Which hat
you wear today?
TypeSelf-initiated concept
ScopeProduct design · Packaging language · Still life
RoleConcept, product design, art direction, AI imagery
The concept
A tea brand where every tea bag is a hat. Sheer organza crowns hold loose leaves, each one tied with a bow and hung from a string carrying the same question: which hat you wear today?
Each hat has its own character, from a petal brim to a pinstriped sailor cap, and each is paired with a cup made in its image.
- 01Product & packaging design
- 02Still life imagery
A self-initiated concept.
Imagery
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